Just because your hair is soft and shiny doesn’t mean that it’s healthy. The artificial sheen and silkiness of its strands could be hiding dandruff, brittleness, and tiny bald patches brought on by the chemicals that you use everyday.
“Our hair is perhaps the most abused part of our bodies. We put chemicals on our hair everyday, shampoos, dyes… It’s no surprise that men and women are suffering from falling hair,” says Dr. Rainier Villanueva, a Filipino neurosurgeon who developed the all-natural hair and scalp care line, Lauat. It comes from a combination of three indigenous plant extracts: Lawat (Litsea glutinosa), Gugo (Entada phaseoloides), and Virgin Coconut Oil or VCO (Cocos nuciferas). Sold in the market for 23 years, Lauat has reached the US, Germany, Italy and the Middle East.
Lauat’s formulation has been proven in clinical trials to be effective in hair fall control. Results of the trials done by Dr. Marielle Favorito, a dermatologist and member of the Philippine Dermatological Society (PDS), showed around 40 to 50 percent improvement within one week of use and about 89 percent within four weeks of use. The clinical results are, of course, on top of the hundreds of testimonials that Lauat gets from satisfied clients all over the world.
“Not all herbal-based and natural products are effective. Formulation of these products is similar to making medicines. Having all the active ingredients is not enough. You need to achieve an exact proportion of each active ingredient that will give the desired results. It is this synergistic effect that makes Lauat so effective. And unlike other manufacturers, we have clinical trials to prove our claim,” ends Dr. Villanueva.
The Lauat hair and scalp care line includes Lauat Hair Treatment Shampoo, Lauat Anti-dandruff Cream, and Lauat Leave-on Conditioner.